Fifth Third Bank

This rebrand for Fifth Third Bank is a clean and welcoming design. Working with a bank for many reasons can be very overwhelming and having a welcoming logo will allow people to feel more comfortable working with this company. This logo design color comes from the American dollar color and which is green. The shape of the logo comes from the original logo which was a diamond with triangles that were fractioned out with a 5 and 3 in the middle. The triangle shapes use a five to three ratio in size as well as the numbers five and three are also in a five to three ratio lastly the color green also used the same five to three ratio.