Shift and Align

Shift and align is a show that has many elements for the brand guidelines, for example, neon colors to grab the attention of the viewer as well as black and tan to have high contrast. An ampersand is used in for logo for shift and align as well as every student in this show has their own ampersand to represent themselves. There are arrows to represent the word shift and a grid structure to lead back to the word align. This pattern was designed from all of these brand guidelines. This pattern is used on the tote bags, social media as well as the windows of the building and can be used on a black background as well as a tan background.